LockIn is for the founder, engineer, or operator who consumes Zero to One, Atomic Habits, and The Psychology of Money not for inspiration but for execution. The hybrid athlete who lifts heavy and runs far because they understand that physical friction creates strength — and they are looking for that same friction in their digital tools. The builder who closed 23 tabs at 2am and felt ashamed. The person who already knows what they should be doing and is disgusted by the gap between that and how they actually spend their hours.
They do not want to be coddled. They want a tool that demands performance.
If you want streaks, badges, and a color-coded calendar that makes you feel organized while you accomplish nothing — there are thousands of apps for that. This is not one of them.